01 | Branding and identity : Rooted Riots

01 | Branding and identity

Brief

This project tasked us with establishing an identity for a fictional business, inspired by our interests, aimed at promoting sustainability across diverse sectors: music, education, environmental, sport, health, food, fashion, and animals. Centered on branding and strategic development, our objective is to forge a robust and cohesive visual identity for a platform or institution within these industries. To guide the design process, we must formulate brand strategies. The resulting visual identity guide is intended to be comprehensive, providing ample information for any designer taking on the brand. It should encompass all necessary visual assets and convey the brand's tone to successfully capture its essence.

Deliverables

1. Research and process work

2. Visual identity guidelines

3. Visual assets

4. Design applications

4.1- Business card

4.2- Email signature

4.3- Branded collateral (printed and social)

4.4- Merchandise and promotional items (x2)

4.5- Spatial branding: Signage, wayfinding, spatial brand application

Rationale

Our fashion line centres on street fashion and punk aesthetics, catering to a target audience aged 20 to 35, encompassing individuals of gender-neutral identity with middle-class backgrounds. The urban apparel we offer holds a particular allure for younger demographics, notably Gen Z and Millennials, who also stand out as fervent advocates for sustainability, with seven out of ten expressing a willingness to invest more in eco-friendly products. Our product range is crafted with a commitment to longevity, featuring buildable fashion items and statement pieces designed for a one-time purchase, aligning with a conscious and enduring approach to personal style.

Moodboard

Logo scamps

Cannabis stands out as an exceptionally versatile plant, boasting a multitude of applications. One notable application, and perhaps a favoured one, involves crafting exceptionally stylish clothing. Our focus is on providing affordable and eco-friendly options that encourage individuals to express their unique styles. In a world dominated by capitalism, individualism often takes a back seat, and people risk becoming mere consumerist automatons. However, our brand is distinct in its commitment to caring for our community, fostering a space where individuality thrives.

Mission Statement

Logo Variants

Don't go zone

Maintain an empty area around the ROOTED RIOTS logo and icon, free of text and most graphic elements wherever applied. Only a subtle intrusion of patterns is permitted. This breathing space, allowing each element to function optimally, should extend at least the width of the "O" around the logo and the width of the inner oval shape around the icon. Refer to the indicators below for guidance in preserving the distinctive elements' visibility.